Five Weekends a Month Matters: The Case of New Automobile Sales in México
In Mexico, monthly sales of new cars improve when the month has five weekends. This can be due to the fact that families buy weekends. Although the sale is recorded the following month, by administrative factors. Here the statistical validation of that calendar effect. Basics In theory, the degree of dynamism of domestic car sales, in a particular market, is explained by the following factors: Available income and patrimonial situation of families Degree of access to credit Seasonality Sales prices and degree of competence Consumer confidence Levels of insecurity In addition, in more detail, other factors can also play a role. Such as weather conditions, promotions and social situation at the time of purchase, and so on. Identifying these additional factors and validating them helps to interpret the sales indicator better, with as little noise as possible, and can even help to make better sales forecasts. Here the effect on ...